This digital portfolio provides an overview of my marketing management work and content creations over the past few years. Through research, analysis, content creation, and digital marketing strategies, I've helped good brands build community. The projects shared in this portfolio feature some of my favorite projects from my graduate programs and my professional work. These samples include excerpts from group projects that highlight my individual contribution as well as my own independent graduate work.

 

Content Creation

Skills Acquired: Short and Long Form Copywriting; APA Format; MLA Format; Journalism; Blogging; Business Reports; Academic Research; Marketing Storytelling; Photography; Adobe Photoshop; Abode Illustrator

Experience: Retail Blog for E-Commerce; Business Writing; Academic Research Papers and Studies; Undergraduate degree in writing; Advanced Journalism and Marketing courses in graduate school

Digital Marketing

Skills and Areas of Concentration Include: CRM; Digital Marketing Analytics; Marketo; Hootsuite; Constant Contact; Mail Chimp; Pardot; Salesforce; Google Analytics

Experience: Digital Marketing Management; CRM; Sales Newsletters; Social Media Strategy; Content Management. Graduate coursework included: Internet Marketing; Marketing Management; and Luxury, Fashion and Lifestyle Marketing.

Marketing Strategy

Skills and Areas of Concentration Include: Market Research; Industry Analysis; Competition Analysis; Consumer Surveys; Consumer Interviews

Experience: Service Marketing in the Fitness Industry; Product Marketing in Medical Tech; Product Marketing in Retail; Feasibility Analysis; Marketing Strategy Graduate coursework included: Strategic Formulation for competitive Advantage; Cases in Feasibility Analysis; Social Entrepreneurship; Luxury, Fashion, and Lifestyle Marketing