LA KITCHEN

Short Copy for Team Project in Marketing Management Course

 
 

Here is a project completed through the Marketing Management course at USC (Marshall). My work in the project focused on developing social media marketing strategies and short copy for LA Kitchen. I worked with the group to create advertising concepts and presented the concepts and strategies to the Executive Director. Click here to see full presentation.

 
 
 

Short Copy Content I worked with a teammate to brainstorm a list of 50 tagline, hashtags, and catch phrases to consider for social media and print advertising. Click here for the full list from our one hour brainstorming session.

 

Evoke YOga (Current Project)

Email Marketing for Boutique Yoga Studio in DTLA

 

This is a work sample of email marketing for Evoke Yoga in DTLA. The email marketing strategies are focused on developing special programs, building community, and increasing retail revenue. The marketing for yoga is unique because the yoga industry is built from organic social entrepreneurship which means, the language and messaging must consider the ethics of the yogic tradition.

Recent Newsletters

August Newsletter-  https://conta.cc/2Me7qwJ

Teacher's Training Newsletter- https://conta.cc/2Ofkao1

July Newsletter- https://conta.cc/2KIAnjx

 
 

Short Copy Content I worked with a teammate to brainstorm a list of 50 tagline, hashtags, and catch phrases to consider for social media and print advertising. Click here for the full list from our one hour brainstorming session.


Evoke YOga (Current Project)

Short and Long Copy for a retail boutique in Malibu

This is a work sample of social media marketing and blog posts for Kamsah in Malibu. The blogging strategies are focused on educating the brand’s audience, telling the brand’s unique story, and highlighting featured products. The social media marketing was designed to tell the brand’s unique story and drive traffic to the website.