Creative expression through self-styling is a common thread in cultures around the globe. Over the past 100 years, American fashion has been a cyclical montage of closets rotating between glamor, conformity, and rebellion. From sequined dresses to bellbottoms, to the rebirth of 80's grungy skinny jeans paired with Chuck Taylors, the ability to self-express through one’s attire is a priceless cultural tradition. We can find similar fashion cycles prevalent in cultures around the globe. India is now seeing a resurge of saris- only now with a bohemian flair and in colors more muted than saris of the past. As the birthplace of haute design, France fashionistas and stylists are becoming masterful at blending classical haute design concepts with prêt-à-porter (ready to wear) modern styles. The fashion industry has long been known for its daring innovations manifested by creative social visionaries.
The Industrial Revolution allowed the fashion industry to produce higher quantities at lower costs. As millennials age into the fashionistas of the future, they are bringing new values and standards to the fashion industry. Momentum and quantity are being replaced with values such brand impact and versatility. Ethical fashion is a word that keeps popping up in recent fashion industry conversations.
Often a term in advertising and branding, ethical fashion is on its way to being in high consumer demand. Still, many are sometimes unclear about what ethical fashion is and how it affects the global fashion industry. High fashion and ethics can coexist harmoniously as consumers become more educated and demand higher ethics.
When seeking for “Ethical Fashion” here are a few company traits to look for:
1.Transparency- Transparency is an important aspect of ethical fashion. Ethical fashion companies often share detailed information about their design and manufacturing processes. Topics such as ethical labor and sustainable manufacturing are often shared in public company reports. Ethical fashion companies are more recently being called upon by consumers to show more data detailing their environment and social impact. Producing accurate data shows consumers that the company is committed to measuring the impact it has on the planet.
2. Ethical Labor- Ethical fashion companies often spend more money on labor to make sure all employees are paid a living wage. Generally, this boost in pay to a livable wage for each employee causes an increase in product price. Ethical fashion companies maintain healthy practices such as fair payment, no child labor, no forced labor, and good working environment.
3. Environmentally Sustainable- Ethical fashion is manufactured, shipped, and sold with an awareness on environmental impact.
Ethical fashion companies tend to place a high value on maintaining product quality in order to reduce constant consumption. Ethical manufacturing practices focus on eliminating pollutant emission and chemicals whenever possible. For more information on Ethical Fashion visit, www.ethicalfashionforum.com, www.ethicalfashioninitiative.com, and www.goodlifer.com.
[This blog post was originally published on www.kamsah.com]